Islamabad, Pakistan, 03 February 2020¬–Alliance for Diabetes and Liver Diseases (ADLDi) announced the launch of Fit 4 Health awareness campaign in collaboration with Novo Nordisk Pharma (Pvt.) Ltd. in a press conference held at Islamabad.
Addressing the Press Conference, Chairperson ADLDi Prof. Dr Saleem Qureshi said “Diabetes is a situation that needs to be addressed urgently as it poses a great burden on the economy of Pakistan. An initiative like Fit 4 Healthwhich focuses towards creating awareness among the youth, is certainly a step in the right direction”.
The Co chair ADLDi, Dr Musarrat Iqbal said that the objective of this collective initiative is to create awareness among students about the importance of adopting a healthy lifestyle from an early age to stop the twin epidemic of diabetes & Obesity which are spreading in our youth. “Lifestyle modification, physical activity and healthy diet can delay or prevent onset of type 2 diabetes”. We are already a little late , she said.
“As a collaborative partner, our focus is to create awareness by informing general public about diabetes and play our part in reducing the complications caused by diabetes”, said Mr Rashed Rafique, VP & GM of Novo Nordisk Pharma (Pvt) Ltd.
The Ambassador of Denmark to Pakistan, Mr. Rolf M. Holmboe also supported the cause through his presence during the launch event. Wasim Akram, brand ambassador for changing diabetes® in Pakistan, shared his experience with the audience emphasizing on the importance of early diagnosis for better management of diabetes. The press conference was attended by principals and faculty members of various participating schools of Rawalpindi and Islamabad.
Fit 4 Health awareness campaign has been endorsed by the Ministry of National Health Services Regulation and Coordination and will be run under supervision of Prof. DrSaleem Qureshi, consultant physician and Chairperson ADLDi and Dr Musarrat Iqbal, physician and Co chair ADLDi, invarious schools and colleges across Islamabad and Rawalpindi.